Applying Data to Fuel Marketing Success

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world
  • How to correlate marketing data with sales outcomes that equate to ROI
  • Crucial data-driven marketing trends for 2019 and beyond 
  • How to unleash the data science potential within your organization​

As a marketer, you are expected to smoothly navigate through a complex and dynamic marketplace where fully empowered consumers and businesses rewrite their buying journeys each and every day. By applying data science and utilizing research, marketers can more effectively reach their target audiences and measure program effectiveness with precision and velocity by applying data to fuel marketing success.​

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