Applying Data Science Methods for Marketing Lift

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Plenty of ideas for activating specific data science practices in your organization 
  • Understanding of what data you need to have in place to get started with these techniques
  • Data Science Playbook - a summary of data science techniques for marketers, complete with case studies and solution sheets

Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data, but which technique is right for your business and where do you start?

In this webinar, you will be exposed to a broad range of data science techniques, and see how major global brands are using them for business benefit. 

The session will take a deep dive into three applications that offer big value:

  • Customer Lifetime Value for customer segmentation and activation

  • Forecasting and predictive analytics with machine learning

  • Natural language processing for digital marketing optimization​

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