All About Marketing Automation- What It Is & Why It Works

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • The definition of a triggered campaign and how they work
  • How triggered campaigns can be applied to amplify the marketer’s relevance in the moment
  • Ways triggered campaigns can be leveraged across the entire buyer’s journey​

As a marketer, you’ve probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Join Mike Madden, Head of Commercial Demand Generation at Marketo, as he breaks down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!​

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