Aligning Marketing & Sales: How to Speak the Same Language

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The link between sales and marketing alignment and revenue success

  • The priorities that must be set and challenges that must be faced for aligning sales and marketing

  • The types of sales and marketing technologies that play a major role in successful alignment initiatives

Modern B2B organizations clearly understand the merits of sales and marketing alignment. According to Act-On’s recent study, 98% of those surveyed say that alignment is critical to business success and there is a clear relationship between alignment and revenue performance.

But alignment isn’t about what you’ve got…it’s about how you use it. While the people and processes play a major role in successful alignment, the use of technology cannot be understated.

Join Tom Grissinger and Rachel Rosin of Act-On Software, as they show how a comprehensive approach to technology investments can help ensure the success of alignment initiatives.


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