A Holistic Approach to B2B Personalization

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Sourcing fresh data can be daunting, but it's mostly automatable
  • Pulling data from the CRM can expedite persona identification
  • Delivering personalized messages in multiple channels creates resonance, amplifying each other channel

Account-based marketing has inspired a new-found desire to personalize messaging to high-value accounts. This session will show how to source relevant account data, use that data to create target personas, and deploy a personalization campaign across multiple channels.

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