Featured Replay: Create Advocates, Increase Revenue: How Peer-to-Peer Referrals Fuel Growth

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • The importance of an advocate 
  • How to entice advocates with referrals 
  • What keeps advocates referring your brand 
  • How Backcountry.com creates their advocate army ​

In retail, your focus is always on the customer. But sometimes our marketing channels we chose to employ don’t generate or keep the right customers. Peer-to-peer referrals are dominating the retail industry today. So, why not focus on your customers' happiness and turn them into advocates for your brand? 

 A referral program helps you do exactly that and more. It enables you to engage your customer base like you haven’t ever before, gain insight into customers' impact on your business, and ultimately, increase revenue.

Referral marketing can be a successful, predictable channel for creating, engaging and understanding advocates. So join us and create a killer referral program for your brand!

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