Incorporating Influencer Marketing Into Your Social Media Strategy

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • Future-Proof Marketing strategists and leaders need to go beyond thinking about Influencer Marketing and start incorporating influencers into their strategy across all organizational touch points.
  • Crafting an actionable, comprehensive and measurable Influencer Marketing strategy doesn’t have to be a daunting pipe dream.
  • Influencer Marketing isn’t just about the big names out there: the power of micro-influencers on your business can cause incredible positive or negative impacts on your bottom line.



Influencer marketing - it’s all the rage lately. As future-focused marketers, we understand the value that people, and their experiences, have when it comes to brand awareness, loyalty, and the buyer’s journey. But does everyone in your organization really understand what it is, agree on its importance, and know how (and where) influencer marketing fits into your overall strategy?

Around 60% of companies increased their Influencer Marketing budget in 2015, and many will soon begin influencer programs for the first time.

While marketing strategists and leaders alike love having more of their budget focus on new and emerging tactics, it’s one thing to dive into the exhilarating theory and vision of influencer marketing, and another to know how to integrate it into your marketing strategy, execute and measure it to prove value.

Marketers looking to future-proof their careers need real strategies, actionable tactics, and measurable data points to help them incorporate influencers in a smart, effective way. The good news is that influencer marketing doesn’t have to be daunting - it can be exciting, relatively painless to implement, and generate value for companies of all sizes.

In this webcast, Marshall Kirkpatrick will cover how to incorporate Influencer Marketing within your organization and offer actionable ways to make a serious impact in your current organization and beyond.


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