Journal of Marketing Webinar Series: Insights for Managers

Academic
 
Date: 10/4/2018 12:00 PM CST

Presented by: Journal of Marketing
 
 

Key Takeaways
Gain insights from leading professors discussing their research published in JM.​

A two-part webcast from the Journal of Marketing


When and How Board Members with Marketing Experience Facilitate Firm Growth


Presenters: Kimberley Whitler, University of Virginia; Ryan Krause, Texas Christian University, and Donald Lehmann, Columbia University

This webinar will report on recently published research that shows the how and when having experienced marketers on a company's board can benefit the firm.

Read the full article: Kimberley Whitler, University of Virginia; Ryan Krause, Texas Christian University, and Donald Lehmann, Columbia University​, When and How Board Members with Marketing Experience Facilitate Firm Growth. Journal of Marketing: 2018

Register for the webinar​​​​ ​​​​​​​​​​​​​​​​​​​​​


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Device Switching in Online Purchasing: Examining the Strategic Contingencies


Presenters:  Evert de Haan, Goethe University; P.K. Kannan, University of Maryland; Peter Verhoef, University of Groningen; and Thorsten Wiesel, Westfälische Wilhelms-Universität 

In recent years, shopping on mobile devices has become a norm across the globe and companies have followed with a huge rise in mobile advertising. With the proliferation of individuals using multiple devices, advertising decisions have become more complex. New research from the Journal of Marketing provides insights on how individuals make purchase decisions across multiple devices and how companies should respond to maximize conversions.

Read the full article: Evert de Haan, Goethe University; P.K. Kannan, University of Maryland; Peter Verhoef, University of Groningen; and Thorsten Wiesel, Westfälische Wilhelms-Universität, Device Switching in Online Purchasing: Examining the Strategic Contingencies​. Journal of Marketing: 2018. 

Register for the webinar​​​​ ​​​​​​​​​​​​​​​​​​​​​


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