How to Harness Emotion Through Digital Experience

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • How customers’ emotions and mindset can be derived from digital data
  • How to capitalize on this insight to improve conversion and better monetize digital properties
  • Why, if we want to succeed in the digital world, we need to adapt technology to match human psychology
  • Real use cases and case studies from leading global brands​

For customer experience (CX) leaders, it is becoming ever clearer that delivering outstanding and memorable digital experiences has become the key to differentiation.

But are we really doing enough to understand our customers’ emotions, mindset and intent? Especially when it comes to delivering more human, customer-centric digital experiences.

Join Brian Solis, keynote speaker, futurist and Principal Analyst at Altimeter Group, as he shares the significance of building empathic human experiences, and examines the moments and memories that define a customer’s experience of a brand.

And hear from Dr Liraz Magralit, Head of Behavioral Research at Clicktale, as she explores HOW to derive actionable insight from our digital experience data. Through her background in behavioral psychology, Liraz will uncover the role that emotion plays in creating memorable and impactful brand experiences.


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