The AMA is pleased to provide our members with this special webcast series as one of the many benefits we offer. This series will feature various subject-matter experts giving robust presentations on today's hottest marketing topics. From Pinterest and other social media topics to key marketing strategies and research how-to's, we look forward to adding even more value to our members by providing you with this exclusive content.
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View our library of On-Demand Webcasts to catch up on webcasts you may have missed.
ON DEMAND WEBCASTS:
As the volume and control of disparate sources of data expands and
decentralizes, marketing and insights teams have the opportunity to
seize their placement as the bridge across sources and bring a
consolidated view of the consumer to the board room. Join us as Millward Brown Vermeer's, Mario Simon, discusses this and other topics.
Founded in 2008, The CMO Survey is the only
non-commercial survey dedicated to the field of marketing. Its mission
is to collect and disseminate the opinions of top marketers in order to
predict the future of markets, track marketing excellence, and improve
the value of marketing in firms and society. In this talk, founder and
managing director, Professor Christine Moorman will share new results
from the August 2016 survey. Topics will include survey results related
to marketing spending, social media marketing, mobile marketing,
marketing organization, marketing leadership, and marketing analytics.
The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem Three: The Digital Transformation. Consumer media is more vast, variant and uncontrolled as it's ever been. Let's review and discuss the ways organizations - large and small - are harnessing this chaos to drive growth and maintain relevance.
Using Qualitative Data Analysis (QDAS) Software Tools to Manage Consumer Research for Customer Journey MapsIn this webcast, Cynthia Jacobs of QSR and UX Researcher Kay Corry Aubrey show how Qualitative Data Analysis (QDAS) tools can facilitate the creation of a Customer Journey Map. They will demonstrate how to use QDA software to bring together qualitative and quantitative data, including analytics from customer touchpoints, data from old studies, and usability data, and then analyze the entire repository by touchpoint and along other dimensions to draw the Journey Map.
The AMA has identified 7 "big problems" in marketing. The purpose of this webcast is to describe each problem. These problems do not have easy solutions. Our intent is to stimulate dialogue and research in both the practitioner and academic communities.
The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem One: Effectively Targeting High-value Sources of Growth. These problems do not have easy solutions. Our intent is to stimulate dialogue and research in both the practitioner and academic communities.
The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem Two: The Role of Marketing in the Firm and the C-suite. The role of marketing in the C-Suite, calls for mastery of leadership skills, inter-disciplinary collaboration, results-orientation, command of technology, and a contagious customer-centricity.