9 Social Media Metrics to Monitor

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How social analytics can uncover insights that help strengthen consumer engagement
  • How to ensure content is resonating with the target audience and how social channels play a vital role
  • How you can increase business by analyzing the competition

Social analytics don’t hold much value if you can’t clearly measure ROI. It’s not enough to know what people are saying. You’ve got to be able to put the results in context to ensure they’re meeting common brand goals.

NetBase will share 9 top social media metrics you need to monitor. You’ll get a sense of what it takes to get the most value from measuring brand awareness, how to assess the performance of your content and why you should benchmark your share of voice against your competitors.


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