The 7 Big Problems in Marketing - Problem Two: The Role of Marketing in the Firm and the C-suite

 
Key Takeaways

  • ​​What emotional intelligence is and how you can boost your awareness to increase your success in your new role
  •  5 functional skill sets of emotional intelligence and one career-building tool for each so you can: 

  1.  Be more confident, self-aware and purpose-driven to help you manage emotions
  2.  Become more assertive so you can ask for what you need and speak up about your career direction
  3.  Leverage social and emotional cues as you settle into your new role 
  4.  Improve decision-making and strengthen impulse control to be more response-able
  5.  Better cope with stress, increase resilience and achieve greater emotional balance​

​The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem Two: The Role of Marketing in the Firm and the C-suite. ​
The following article is available exclusively to Members.

     

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