- Understand problem one and who it impacts
- Explore a system that rewards high-tempo testing on a variety of channels.
- Understanding audience focused growth strategies
The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem One: Effectively Targeting High-value Sources of Growth. These problems do not have easy solutions. Our intent is to stimulate dialogue and research in both the practitioner and academic communities.