The 7 Big Problems - Problem One: Effectively Targeting High-value Sources of Growth

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Key Takeaways
  • Understand problem one and who it impacts
  • Explore a system that rewards high-tempo testing on a variety of channels.
  • Understanding audience focused growth strategies​
The AMA has identified The 7 Big Problems in Marketing. The purpose of this webcast is to focus on Problem One: Effectively Targeting High-value Sources of Growth. These problems do not have easy solutions. Our intent is to stimulate dialogue and research in both the practitioner and academic communities.​​​​​​​​​​​​​​​
The following article is available exclusively to Members.

     

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