6 Hacks to Optimize your Email Marketing Campaigns

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • ​Segmentation strategies to help anticipate individualized engagement at the right time
  • Automation best practices for marketers who are ready for complex campaign strategies
  • Techniques to target and convert your prospects and help accelerate your sales cycles​

Email is Not Dead. In fact, email is still a powerhouse for business. With an ROI that beats all other forms of digital marketing, email is hard-working, highly effective, and the preferred communication channel of your customers and leads. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

Creating lasting connections with your prospects is critical to building your business. Join Kelly Pugh, Sr. Manager, Demand Generation and Robert Kohnke, Marketing Automation Specialist from Act-On as they share their secret sauce on how to connect with your audience.

Better email = better results. Register Today.​

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