5 Ways Major Brands Leverage Social Analytics: Real-World Best Practices From Sports to Sofas

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement
  • How to use audience sentiment, image analytics, geo location segmentation, personal narratives, influencer tracking and other techniques
  • Takeaways that can be applied to brands large and small across industries​

In a world dominated by social media, how do market leaders grow and maintain their brand presence?  Learn how global names such as Land Rover, IKEA, Marriott, and UEFA Champions League employ social media analytics to engage audiences, nurture influencers, truly understand consumer experience, and measure the impact of promotions. 

Join social analytics experts from NetBase for detailed case studies and best practices that you can apply to your own brand development. ​

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