5 Steps to Revamping Your Video Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Tie your videos to real business results.  
  • Create personalized videos to deliver the right content at the right time.
  • Multiply your live event reach by adding video to the mix.
  • Expand your reach using social video best practices.

Video is the most effective marketing tool you have, but are you misusing it? Video strategy is not only a video on your homepage -- it is so much more. Chris Bondhus, Vice President of Demand Generation at Brightcove, will take you through 5 steps to bring you up to speed with today’s video-led digital experiences that can drive real business results. Using real world examples and actionable tips and tricks, this presentation will cover elements for creating a video strategy including:

  • Video analytics 
  • Social video
  • Interactive video
  • Account-Based Marketing (ABM) 
  • Live streaming​

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