5 Sending Strategies for the Holiday Season

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​An overview of deliverability
  • Top sending strategies and best practices that will help increase your email engagement all year long;
  • Why you should leave your batch-and-blast emails behind and set up automated programs; and
  • What will help you stand out from the crowd

It’s coming, are you ready? The busiest email sending season will be here before you know it.

It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers.  Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

Act-On’s David Fowler, Head of Compliance and Deliverability and Andrew Kugler, Deliverability Services Analyst live and breathe deliverability. They’re experts on what works, what doesn’t, and what you can be doing now to prepare for the holiday season.


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