5 Secrets to Social Listening Success

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​How rock star brands identify and connect with target audiences via social listening
  • Concrete tactics for you to maximize your own social analytics efforts
  • Case studies and examples from brands such as Nordstrom, Kate Spade and Nike

Brands hope that using social media listening to unlock the mysteries of their target audiences will breed success – especially when some brands make it look so easy.  What is the secret sauce the rock star brands use to maximize their social analytics efforts? 

Join the webinar, 5 Secrets to Social Listening Success as we share the five tactics winning brands such as Nordstrom, Nike, and Whole Foods use to identify, understand and respond well to their target audiences.   

Learn how they effectively employ tactics such as leveraging their competition’s audiences, making targeted personal connections, mitigating crises, using every bit of intel at their disposal, and taking risks while still protecting their brand health.


Become a Member
Access our innovative members-only resources and tools to further your marketing practice.