5 Secrets to Building Your Marketing Automation Machine

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​The three “Must Dos” to get started
  • Setting up your pilot lead management program
  • Core competencies your team will need
  • The 5-step process for creating your first automated program
  • Optimizing and maximizing results with metrics that matter

With over half of B2B companies now using marketing automation, it's become mission-critical for marketing teams to adopt and implement automation. But getting started can be intimidating (and complicated). Join us to unlock the 5 secrets to building a well-oiled marketing automation machine. With a little preparation, you’ll see results right away.

Our crash course will give you a 6-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.


Build Your Skills! 

Learn to lead your marketing organization’s planning process to maximize success! Join esteemed instructor Professor Greg Marshall of Rollins College in the latest installment of the AMA’s live training series. Get details and register today!


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