5 "Must Haves" for an Effective Email Campaign

 
Date: On Demand CST

Presented by: American Marketing Association
 
 

Key Takeaways
  • ​Segmentation strategies to get the right message, to the right person, at the right time
  • Next-level best practices for marketers who are ready to move past the basics of email marketing
  • New techniques to optimize your results
 


The research shows it, and the industry experts agree. A well thought out email marketing campaign can make or break your chance to get in front of a prospect.

However, it’s not as easy as it may seem - competing for attention in a prospect's inbox whether it be 3 seconds or 2 minutes, is no walk in the park. You may be wondering - how do you get a prospect to even think about opening your email instead of moving it to the trash right away?

How do you increase engagement through personalization? How do you create campaigns that get your readers excited (or even look) when they hear their email “ping” with a new message from your brand?

Creating lasting connections with your prospects is a “must do” to build your business.

Join Rachel Rosin, Sr. Manager, Digital Marketing and Caitlin Flask, Digital Manager from Act-On as they discuss how to connect with your audience.

 

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