4 Steps to Achieving Personalization

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific
  • Walk Stage: Using personas-based segmentation with Lyko
  • Run Stage: Applying machine learning algorithms to display most popular content with Top Shop
  • Fly Stage: Combining all methods of personalization for Individualization and “predicting” the experience with New Era Cap UK

In this webinar, Episerver’s Digital Commerce Strategist, Ed Kennedy, will highlight four organizations that are successfully personalizing their websites. You will see the results they’re producing and learn how you can implement personalization on your website using a four-stage approach

We’ll go through four stages of personalization, using real life examples, provided by Episerver’s own customers.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.