4 Steps from Reviews to Revenue: Managing Online Reputation to Build Trust and Drive New Business

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Organize data to ensure all location data on the web is complete and accurate
  • Monitor reviews across the web in real time
  • Respond promptly to reviews to build consumer trust and advocacy 
  • Scale online reputation management to all of your locations ​

s search for more information when making purchase decisions than ever before. And far too often, the information they find online about the quality of a service or location of a facility is incorrect or insufficient.

What your potential customers find — or don’t find — about your brand and services when they search online can make or break your organization’s ability to bring in new customers and retain existing ones.

Learn how multi-location organizations can implement an effective Online Reputation Management program to increase star ratings, elevate search rankings and deliver a consistent and exceptional customer experience — ultimately driving more business and revenue.​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.