3 Ways to Fix Data Quality for Good Using Artificial Intelligence

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Increase digital campaign reach by 4x immediately
  • Combine 400+ new data types with machine-learning for new targeting techniques
  • Layer multi-channels to achieve a 200% lift in engagement

We’ve heard it over and over again–right place, right time, right person, right offer. But how will we ever keep up when buyers are wildly dynamic and data is growing exponentially? Marketing and sales leaders of the future must integrate artificial intelligence (AI) not to replace their teams, but to support us in the ever growing complexities and expectations we face.

Join John Hurley, a leading expert in combining AI and data-driven marketing, for an inside look at the campaigns of the future and how you can begin building them today.

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