3 Mental Processes for Building Your Career in Marketing

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Grad school alone is not the path to earning that corner office. It takes more than three letters next to your name to stand out as a rising marketing professional.
  • It takes mastery of mental processes, beyond the acquiring of knowledge, including critical thinking, problem solving and creativity.  
  • Furthermore, it takes self-efficacy —your belief in your ability to succeed when confronted with challenging situations, goals or tasks. 

Getting that next level marketing promotion today demands more than just increasing your marketing knowledge and applied skills. To stand out, you need to demonstrate mastery in critical thinking, problem solving and creativity.  Moreover, you need to believe that when confronted with a challenging situation, that you have both the marketing acumen and ability to succeed.  ​​

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