2018 Marketing Survival Guide & Predictions: Future Proof Your Demand Creation Strategy

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways
  • ​Putting the “B” in Buyer back into B2B Marketing
  • Redefining campaigns, programs, and tactics to optimize performance
  • Leveraging advanced analytics as part of the execution strategy
  • Focusing on demand creation to drive business growth and profit

With the new year upon us, we’ve got marketing planning top of mind. Where to place your big bets and invest resources and budget can be tricky, especially if you haven’t brought your head up for air from the day to day marketing execution treadmill that us marketers tend to find ourselves on.

Join Act-On’s CMO Michelle Huff and Sr. Research Director at SiriusDecisions, Laura Cross, as they share their 2018 marketing survival guide with actionable recommendations to help guide you in your demand creation strategy.

SiriusDecisions has identified four areas of opportunity that should drive your demand creation priorities in the new year. Don’t miss out on the opportunity to hear firsthand the trends and predictions that will impact demand marketing leaders in 2018


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