20 Digital Marketing Trends in 20 Minutes

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • How content consumption has changed in only two years;
  • Which social channels and messaging apps are leading the charge (spoiler alert: there are only four!);
  • How visual content is increasingly changing the way people shop for products;
  • About the rise of video (and where marketers still fall short);
  • Why physical retailers are going digital—and vice versa;
  • And more!​

We live in an age where images and information can be shared in a snap, resulting in an astounding (and growing) number of opportunities for consumers to discover, engage and shop. But the rate at which the digital landscape is changing isn’t just exciting. It’s incredibly overwhelming as well!

 To help you keep up, we’ve taken one of the industry’s most coveted analyses—Mary Meeker’s 2016 Internet Trends Report—and distilled it down to the 20 digital content trends that every marketer needs to know.

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