10 Alarming Signs Your PPC Account Is In Peril and How to Fix It

Date: On Demand CST

Presented by: American Marketing Association

Key Takeaways

  • Common signs that your pay-per-click account is in peril
  •  How these signs impact your overall advertising efforts
  • Fixes to repair these issues effectively

Despite what many people believe, a “set it and forget it” advertising strategy won’t work for pay-per-click. You need to devote time, effort, and resources to managing your campaigns, but even the most diligent marketer can let things slide.

Watch this webinar from WordStream to learn about these common signs that your PPC advertising is in peril:

  • High spend with low conversions
  • Poor, disorganized account structure
  • Average Quality Scores of 5 or less

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