Despite what many people believe, a “set it and forget it” advertising strategy won’t work for pay-per-click. You need to devote time, effort, and resources to managing your campaigns, but even the most diligent marketer can let things slide.
Watch this webinar from WordStream to learn about these common signs that your PPC advertising is in peril:
- High spend with low conversions
- Poor, disorganized account structure
- Average Quality Scores of 5 or less