Middle Market Success: Shinola’s Detroit Story

<iframe width="560" height="315" src="https://www.youtube.com/embed/8sdcYnMc-yw" frameborder="0" allowfullscreen></iframe>


We highlight the story of luxury goods maker Shinola, who connected their products with the comeback of Detroit. See how they leveraged their Motown-based staff and celebrities in a unique 2013 ad campaign that combined both grit and the city’s nascent renaissance. ​​​​​​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.