The Goldfish Conundrum

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Marketers have long struggled to get—and keep—consumers’ attention, and recent research shows that consumers’ attention spans will continue to shrink. According to Nielsen Neuro, a part of Nielsen Holdings that focuses on neurological testing and consumer research, 15-second TV spots make up 44% of total commercials in the U.S. And online, consumers’ attention spans are even shorter. ​​​​​​​

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