Social Media for the Enterprise

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How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?

Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:

  • Richard Branson, founder and chairman of Virgin Group
  • Michael Chui, Principal, McKinsey & Company
  • Jeremiah Owyang of Altimeter Group
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