Smarter Marketing: Segmentation

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Pardot SalesForce LogoAudience segmentation is a powerful marketing and lead management tool that allows marketers to sort, organize, and classify their database into smaller groups based on common characteristics. This, in turn, enables marketers to target each group with the highly personalized marketing messages that consumers have come to expect. Marketing automation helps you deliver this personalization with ease. Check out this video to learn the basics!

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