If you’re launching a digital ad campaign, do you spend your marketing dollars on mobile, online, television or a hybrid combination? The decision grows more complex as consumers increasingly jump between devices to access content at their convenience. Cross-platform media consumption pressures marketing researchers to seek new ways to measure how people interact with content across and among screens.
Learn more about how to adapt to the changing media landscape.
To read more about reaching audiences across screens and devices, check out the full article from Marketing Insights.