Effective Use of Video for Marketing Communications

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Forbes Insight survey revealed that 75% of business executives watch work-related video weekly and that this percentage is higher among younger executives. However, for content marketers, having marketing video is just the start. Deriving value from your video, like any marketing content, is only realized when it helps you acquire, engage, and convert prospects into customers.  In this video, Nate Treloar, RAMP’s VP & GM discusses how to make your marketing video more discoverable, more engaging and more actionable.

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