Storytelling. It's the new weapon for digital marketers. It helps them get above the digital noise and make an emotional connection with their audience. It allows them to get attention...and keep it. This presentation, delivered on the stage of Content2Conversion 2013, explores why stories are so awesome in today's digital marketing, offers "9 Cs" of making compelling and engaging stories, and provides a number of examples of how video can give your story the life it needs.