Creating an Enterprise Video Culture

<iframe width="560" height="315" src="//www.youtube.com/embed/TKihr15qM_o?rel=0" frameborder="0" allowfullscreen></iframe>

Tom Wilde, the CEO of RAMP, discusses the explosion of video as a communication medium within the enterprise. The rise of mobile, social, bring-your-own device are factors that are contributing heavily to this growth of video content within the enterprise. But making video a true first class content citizen within the enterprise, as compared to the traditional text-based documents, requires a balance of both cultural changes as well as an understanding of the key technical and platform challenges to make video easy to share, publish, and deliver messages across the enterprise.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.