MN Reports: Nature Conservancy and Harley-Davidson Rev Up Conservation Awareness

Marketing News
Presented by: American Marketing Association
 
 

Key Takeaways
Sustainability is a big deal for companies today. Geof Rochester says "everyone cares about the environment" which can get both the company and consumer excited to team up with an environmental sustainability program like Nature Conservancy​.

​In August, the Nature Conservancy, a nonprofit environmental conservation organization based in Arlington, Va., teamed up with Harley-Davidson to launch Renew the Ride, a global initiative to help preserve the environment through Harley-Davidson’s community of riders, dealers and supporters.

As part of this initiative, which was held in conjunction with Harley-Davidson’s 110th anniversary celebration, Harley-Davidson is supporting The Nature Conservancy’s work in the Atlantic Rainforest of Brazil by helping to plant 110,000 trees there. Geof Rochester, CMO of the Nature Conservancy, discusses Renew the Ride and the Nature Conservancy’s other marketing efforts.​


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