Seven Habits of Highly Effective Marketers #1: Get Your Bearings

Copernicus
 
Presented by: American Marketing Association
 
 

Key Takeaways
  • Gain insights on marketing strategy and how to set clear and effective marketing objectives.


​With so much data, so many things changing in marketing, and continued economic uncertainty, it’s very hard for marketers to determine which path will lead to the biggest growth opportunities. Performance evaluation based on clear criteria along with effective goal setting can help differentiate your organization from your competition.

In this first installment of the AMA-Copernicus podcasts series, "Seven Habits of Highly Effective Marketers," Peter Krieg, President, CEO and Co-Founder of Copernicus, an AMA Content Partner, shares his insights on marketing strategy and setting clear and effective marketing objectives.