Author Series: The Social Employee: How Great Companies Make Social Media Work

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Presented by: American Marketing Association

Key Takeaways
​Learn how to leverage your employees to engage customers and prospects through social media.

​​ During this Author Series Podcast, we talk with Mark Burgess, author of The Social Employee.

The Social Employee offers an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand Social Employeenames in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo.  

These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. 

The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.

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