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How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 6/27/2017  

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How to maximize the ROI on every one of your inbound leads How to successfully bridge the gap between Marketing and Sales What are the latest technology trends surrounding lead …
Authors: Selma AvdicDate: 6/23/2017  

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Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long term audience …
Authors: Selma AvdicDate: 5/31/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

Understand the different types of fraud and low-quality traffic Learn the impact fraud has on the entire ecosystem, with differing perspectives from marketers, ad networks and …
Authors: Selma AvdicDate: 5/24/2017  

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How to boost views of your webinar recordings Ways to repurpose recordings in sales, marketing, and customer relations Tips for structuring content to improve post-webinar …
Authors: Selma AvdicDate: 5/23/2017  

How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … following article is available exclusively to …
Authors: Selma AvdicDate: 5/22/2017  

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