AMA Webcasts and Podcasts

​​Tune in to AMA's webcast and podcast series featuring in-depth interviews with marketing thought leaders on today's most relevant industry topics.

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Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

Learn new best practices for ad & creative testing in the automation age Find out how you can turn testing into powerful ammunition to justify and save advertising budgets …
Authors: Selma AvdicDate: 3/23/2018  

Learn new best practices for ad & creative testing in the automation age Find out how you can turn testing into powerful ammunition to justify and save advertising budgets …
Authors: Selma AvdicDate: 3/23/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

following article is available exclusively to Members … Digital Strategy and Analytics Integrated Marketing Communications - 2018 - Chicago, IL Measuring Marketing ROI - Chicago …
Authors: Selma AvdicDate: 3/5/2018  

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How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

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