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5 Essential Rules Every DAM Needs for Content Velocity
How to get your metadata and workflows right How to prepare for Digital Asset Management … Creative and marketing teams are under pressure to create, manage, and deliver larger numbers …
Authors: Selma AvdicDate: 7/19/2017  

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Mapping Journeys That Drive Sales: A Digital Marketing Field Guide
How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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Aligning Marketing & Sales: How to Speak the Same Language
The link between sales and marketing alignment and revenue success … The priorities that must be set and challenges that must be faced for aligning sales and marketing …
Authors: Selma AvdicDate: 7/14/2017  

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How Texting Increases Engagement and Enrollment Yield
Understand the legalities of texting with students Learn when (and how often) to text students Understand how to leverage students' shopping behaviors …
Authors: Selma AvdicDate: 6/30/2017  

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Supercharge Your Email Campaigns with the Content You Already Have
The marketer's dilemma and how extending content reach drives maximum ROI … How marketers can use existing brand-made and fan-made content in their email campaigns …
Authors: Selma AvdicDate: 6/29/2017  

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Harnessing Cognitive Innovation for Exponential Revenue Growth and Customer Engagement
How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

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How To Build An Engagement Driven Demand Generation Strategy In 2017
How to move from passive to active marketing Examples of engagement-based tactics How to leverage behavioral data to find your best leads … With all of the technologies available to …
Authors: Selma AvdicDate: 6/27/2017  

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The Shocking Truth About Lead Follow-Up
How to maximize the ROI on every one of your inbound leads How to successfully bridge the gap between Marketing and Sales What are the latest technology trends surrounding lead …
Authors: Selma AvdicDate: 6/23/2017  

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The Dangers of Disjointed Social: Social Media Masterclass
The difference between earned, owned, and paid social media … How to employ the Social Trifecta™ to optimize your social performance … Ways to increase your earned social media footprint …
Authors: Selma AvdicDate: 6/21/2017  

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7 Ways to Increase Event ROI and Audience Engagement with a Mobile App
How to power engagement with a mobile event app before, during and after your event How technology has changed the way attendees consume and interact with content How to use the …
Authors: Selma AvdicDate: 6/14/2017  

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