A tool to evaluate mobile initiatives based on brand promotion quality, lead quality, and cost.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
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Marketing Communications Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Playbook. It provides step-by-step planning guidance while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.
Marketing Communications Plan Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Plan Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.