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Message Mapping Tool

A template to document and assess the key messages that are important for your target audience to hear.

  • Estimated time required: 2 hours
  • Skills required: Copywriting

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Marketing Communications Playbook

This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.