A template to document and assess the key messages that are important for your target audience to hear.
- Estimated time required: 2 hours
- Skills required: Copywriting
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Marketing Communications Playbook
This tool can be used alone, but it’s also part of the comprehensive Market Research Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.