Just for Members
Every week, AMA members get access to a new perk like a training video, toolkit or exclusive content. Many of these are available for a limited time or are special partnerships, so make sure to take advantage of these benefits when you see them.
This Week’s Perk
First Look: Marketing News Quarterly Digital Magazine
We’re excited to share with you the first issue of our new Marketing News Quarterly digital magazine. With a focus on getting content to you quicker and in an effort to become more green, we will no longer be sending print editions of Marketing News.
Our new online-only publication is here to deliver you the same great marketing research and original content you’ve come to expect. You get member-only exclusive articles as well as the added perk of early access to other content.
In our Winter 2021 issue, we look ahead to a heavily disrupted marketplace and identify key areas for organizational success amid omnipresent instability. Our partners at Kantar also analyze data from last year about how e-commerce has been affected during the pandemic.
Also launching in this issue is our new Impact at JMR section highlighting important, actionable content published in the Journal of Marketing Research. You’ll get managerial insights based on some of the latest academic research.
Active Perks from Previous Weeks
On-Demand Training: SEO and Content Marketing for Uncertain Times
We’ll teach you how to shift your SEO and keyword strategy to accommodate the latest in consumer behavior trends. You’ll go beyond the basics and learn to apply techniques to make your content stand out. This four-hour virtual training will help you strategize and plan for both short-term SEO and content needs, and help your business thrive long-term. This was originally available for $39 as a live training, but is free to you as an AMA member until March 6.
Marketing Collateral Management Tool
The Marketing Collateral Management tool is a customizable spreadsheet designed to help you keep track of your physical and digital collateral, including details like owner, type, distribution and last update.
Creative Thinking On-Demand Training
It’s easy to fall into the day to day routine of tactics, reports and budgets. Yet the most effective marketers shape their work with strategy in mind. If you’re ready to move beyond one-off tactics and flex your strategic muscles, then this training is for you.
This on-demand virtual training will teach you how to build your marketing strategy from start to finish. It was originally available for $89 as a live training, but is free to you as an AMA member until March 6.
Mobile Marketing Planning Checklist
This customizable Excel tool is designed to help you make sure your mobile marketing launch runs smoothly. The checklist outlines key tasks for launch, lets you assign accountability to team members for individual tasks and even allows you to set timelines for launch to ensure that you’re meeting all your deadlines.
Email Marketing ROI Calculator
This downloadable Excel tool is designed to help you maximize your email marketing. It’s an easy-to-use calculator that provides you with insights into metrics like conversion rates, costs per lead and more. Generate reports and compare results from multiple campaigns over time to consider how different tactics affect your return.
Marketing Communications Budget Template
This is a downloadable, customizable budget tool that will help you sort through the mess of numbers to simplify and streamline your budget process. With pre-formatted formulas to help you calculate total spending and remaining marketing dollars, this tool is designed for busy marketers like you to make the most of your marketing dollars and time.
Marketing Communications Calendar
Planning for the year ahead is a daunting task, but streamlined organizational tools like this one can make it much more manageable.
The Marketing Communications Calendar is perfect for marketers who work with teams and need to allocate ownership of initiatives. Download this professionally designed calendar to organize and communicate all of your marketing activities for a successful 2021.