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Special COVID-19 Edition: Marketers’ Confidence Index Survey

Special COVID-19 Edition: Marketers’ Confidence Index Survey

Julian Zeng

light at end of tunnel

Help us take the pulse of the marketing industry amid the coronavirus outbreak—please participate in our latest survey to let us know how optimistic you are in the U.S. economy’s resilience during the pandemic

The findings from the Marketers’ Confidence Index, a typically biannual survey released by the American Marketing Association, in partnership with Kantar, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth.

This special edition of our short survey is meant to help us understand how marketers view the current business climate in the times of the coronavirus. Has the coronavirus situation led to any changes in your marketing spending or forthcoming plans? How confident are you in your organization’s ability to adapt to consumers’ changing needs? This survey (link below) will take approximately five minutes and your individual responses will remain confidential.

Take the Marketers’ Confidence Index survey

Image by Peter H from Pixabay.

Julian Zeng is assistant managing editor at the American Marketing Association. He may be reached at jzeng@ama.org.