McCann Worldgroup, a global ad agency, wanted a modern space to express the strength and longevity of the McCann brand and capture the glamor of the advertising industry. The 26,000 square-foot space in New York features collaborative areas, a board room and an enclosed brainstorming space. The latter is reconfigurable for visiting clients or new business pitches. When not hosting guests, it is a library and creative space. Print ads celebrating the firm’s century-long history adorn the walls. The space is brand-centric, so art walls in the reception area showcase the brand’s timeline. A media wall plays commercials to engage new clients.
Interiors by TPG Architecture