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Marketer Representation at the Board Level Can Drive Growth. So Why Are They Underrepresented?

Hal Conick

​”No Kim, you don’t understand: Never, ever should a marketer be on a board.”

Kimberly Whitler remembers having to keep herself from shaking with anger when she heard this response. The comment came from a European businessman she was interviewing, she says, a man who had sat on many boards over the years, mostly in manufacturing. She found his opinion dogmatic and short-sighted. “It just didn’t make sense to me,” she says. 

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Whitler calmed herself. “Help me understand,” she remembers saying, “what is it that makes you think that marketers are never valuable on the board.” 

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Hal Conick is a freelance writer for the AMA’s magazines and e-newsletters. He can be reached at halconick@gmail.com or on Twitter at @HalConick.