As the venerable source of business news, AMA chapter updates and case studies from the best minds in the industry, Marketing News has been a stalwart of AMA membership for more than 50 years. While the style and format of Marketing News has changed significantly over the years, the mission has remained the same: to keep our members informed and inspired.
Flipping through the past 50-plus years, we’ve tracked some incredible trends—namely, the digitization of the modern corporation. Following suit, Marketing News Quarterly will now be digital-only. We’re bringing you the information you crave in the place you already spend most of your time: online. We’re also releasing the fully digitized and searchable archive of Marketing News. Check out a preview of the full archive below—we’ve grabbed some of the most interesting issues, from the evolution of the personal computer to the skyrocketing value of Beanie Babies.
Marketing News: July 1, 1969
- “North Carolina to Host 1969 Doctoral Consortium”
- “Cigarette Advertising Faces Stronger Regulation”
- “Program Set for Wives at Fall Meeting”
Marketing News: March 12, 1976
- “‘Marketing research gains acceptance in legal and quasi-legal proceedings”
- “Tylenol-Datril ‘poke game’ analyzed from marketing strategy viewpoint”
- “‘At ad agency, marketing research must supply input to enhance ads'”
Marketing News: November 9, 1984
- “On-site computer interviewing yields research data instantly”
- “CompuServe unveils ‘The Electronic Mall'”
- “Video jukebox ads reach customers at point-of-sale”
Marketing News: June 23, 1997
- “Small bank raises interest with Teenie promotion”
- “Viacom is latest to make retailing entertaining”
- “Keep this in mind about Internet marketing”