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Market Research Toolkits

The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!

These toolkits are available to AMA members at no additional charge. Become a member to gain access!

If you are already an AMA member, please login.

Case Analysis Research Report Template
Use this template to record case details, observations, insights, and interpretation of the analysis.

Exploratory Research Plan Template
A template to help you create a plan for your upcoming exploratory research initiative.

Focus Group Facilitator Evaluation
A tool to help you evaluate a focus group facilitator.

Focus Group Facilitator Selection Tool
A tool to help you evaluate potential focus group facilitators (moderators).

Focus Group Report Template
Use this tool to help you communicate the findings of a focus group.

Hypothesis Testing Tool
This template will help you test a hypothesis as part of a market research effort.

In-depth Interview Guide
Use this template to create a plan and guidelines for conducting in-depth interviews to gain insight into a market research problem.

Market Research Analysis Template
Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.

Market Research Analyst Job Description
A template to quickly document the role and responsibilities for this position.

Market Research Capabilities Assessment
This tool will help you evaluate your organization’s market research maturity level.

Market Research Database Template
Use this template to identify the top market research firms to assist you with your market research efforts.

Market Research Decision Problem Template
Use this tool to identify and define the decision problem (opportunity) for a market research effort.

Market Research Firm Selection Tool
Use this tool to help you select a firm for your market research initiative.

Market Research Presentation
Use this template to professionally document your market research study and its findings when presenting them to your executive team.

Market Research Problem Template
Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.

Market Research Project Schedule
Use this template to track all of the tasks associated with your market research project.

Market Research Report
A formal report template that will help you communicate findings from a market research project.

Market Research RFP Template
A template to create a request for proposal (RFP) for market research support services.

Market Research Strategy Scorecard
A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.

Marketing Channel Ranking Tool
Use this to evaluate your marketing channels based on their brand promotion quality, lead quality and cost/event.

Participant Profile Form
Use this tool to retrieve vital information from participants that will be engaging in your focus group.

Research Conclusion Prioritization Tool
Use this tool to evaluate a series of research conclusions and find which conclusions will be helpful in gaining a better market position.

Research Consensus Ranking Tool
Use this tool to gain a consensus on the buy-in for an upcoming market research initiative.

Research Methods Comparison Template
Use this tool to gain knowledge on the different types of research design & research methods and to select the proper research methods for your market research study.

Research Proposal Template
Use this template to create a proposal for a market research study.

Market Research Agreement Template
Use this template to create a Research Request Agreement to be used for multiple parties engaging in a market research program.